Fernando Ortega
Fernando Ortega
Curb Records

PRODUCTINFO:

STREETDATE: August 10, 2004

CMTA Code: CPACXX

Style: Contemporary Pop

CDUPC: 715187882621

CDPRICE: $17.98



Since his debut record in 1997, Fernando Ortega's songwriting has become a more muscular and aggressive experience with each project.  With this self-titled album, Fernando now brings to the forefront his best music yet to date, with a collection of songs that are more than just that.  They are an album providing an introspective journey through Fernando's eyes.

KEY GOALS:
* Reinforce strength and perception of Fernando in the CBA marketplace
* Broaden exposure in new Christian radio formats
* Maximize tour schedule - pre and post release
* Exceed sales successes of previous albums
* Introduce Fernando's music to exposure opportunities within mainstream

KEY TALKING POINTS:
* Critically acclaimed vocalist/songwiter/worship leader
* Career Sales of over 500,000 units
* Ten career #1 songs
* Extensive tour throughout 2004 leading into street date
* Established fan base
* Core appeal; 25-54 Christian women

MARKETING HIGHLIGHTS:
* GMA Showcase
* Singles launch to both Christian Inspo and AC formats
* Publicity/Advertising campaign to launch album
* Extensive Tour will set up album
* Agressive pre-sell campaign will occur throughout Summer tour
* Limited edition package offered through initial shipments
* GMA Week - Fernando performed during GMA week in Nashville at SIR Studios offering a glimpse into his Curb Records self-titled debut
* A sample of Fernando's Live in Concert DVD was looped in hotel rooms within the Renaissance Hotel

RADIO GAMEPLAN:
* INSP: First single 'Sleepless Nights (Only Hope In The Storm)' debuts at Inspo 20
* AC: First single ships May2004
* MAINSTREAM AC: Mainstream audiences will be a priority in an effort to expand Fernando's audience and to spread the ministry of music.  Radio single coming Summer2004

PUBLICITY GAMEPLAN:
* Phase I: Press mailings sent out in May to include bio, photo, press announcement
* Print Targets include: CCM, Christianity Today, Today's Christian Woman, Today's Christian, Marriage Partnership, Spirit Led Woman, New Man Magazine, Christian Music Planet and more
* Television targets include:  700 Club, CBA, LaSea Broadcasting, Inspirational Network, TBN and more

ADVERTISING:
* Soul2Soul Radio Special Broadcasts in 470 markets and offers daily :60 spots of interviews, Christian music nes and :60 devotionals/  Includes over 30 Christian reporting radio stations across multiple formats AC/CHR/INSP/ROCK to air 8/21

PRINT CAMPAIGN
* Today's Christian Woman, Christian Music Planet, Today's Christian and more

TOURING:
* Aggressive pre-sell campaign hitting tour markets beginning Summer2004

DVD COMING IN OCTOBER - Full length live in concert DVD to be released October 12, 2004

TOP SELLING MARKETS
Chicago, Los Angeles, Grand Rapids, Minneapolis, Dallas-Ft.Worth, Cleveland, Atlanta, Washington DC, New York, Indianapolis


SONGTITLES
SONG TITLE SONG CLIPS SOLO TRAX
1. California Town LISTEN  
2. Dragonfly LISTEN  
3. Sleepless Nights LISTEN  
4. When The Coyote Comes LISTEN  
5. Shame LISTEN  
6. Noonday Devil LISTEN  
7. Mildred Madalyn Johnson LISTEN  
8. All That Time LISTEN  
9. Rock Of Ages LISTEN  
10. Immortal, Invisible LISTEN  
11. Take Heart, My Friend LISTEN  
12. More Love To Thee LISTEN  
13. Sleepless Nights    


Fernando Ortega
PRODUCT NAME PRODUCT TYPE UPC CODE
Camino Largo CD 080688603823
Christmas Songs CD 715187911024
Come Down O Love Divine CD 850007002176
Come, O Redeemer, Come CASS (Studio Series) 080689777646
Give Me Jesus CASS (Studio Series) 080689820649
Give Me Jesus CD 074948818126
Give Me Jesus CD (Studio Series) 080689340628
Give Me Jesus (Metro 1) CASS (Studio Series) 080689776649
Home CD 080688600525
Hymns Of Worship SONGBOOK 080689455285
Hymns Of Worship CD 080688624729
Jesus Paid It All CD (Studio Series) 080689204623
Just As I Am (AMPB: Fernando Ortega) CD 080688849825
Light Of Heaven CD (Studio Series) 080689202629
Light Of Heaven CASS (Ultimate Tracks) 080689980848
Our Great God CD (Studio Series) 080689203626
Sing To Jesus CASS (Ultimate Tracks) 080689040849
Storm CD 080688610920
The Breaking Of The Dawn CD 080688587925
The Shadow of Your Wings SONGBOOK 080689520280
The Shadow of Your Wings Hymns and Sacred Songs CD 715187895225
The UItimate Collection CD 080688897123
This Bright Hour CD 080688537920


STUDIO SERIES: The Original digitally mastered artist track as used by top Christian artists on their own recordings! Lyrics included with every title.



signup for retailer account

register for full access forgot your password

word tv