Hiding Place
Selah
Curb Records

PRODUCTINFO:

STREETDATE: May 25, 2004

CMTA Code: IPCPXX

Style: Inspirational

CDUPC: 715187883420

CDPRICE: $7.99


RELATEDPRODUCTS:
ITEM UPC PRICE
Hiding Place 080689480287 $16.95


Comprised of stellar keyboard and vocalist, Allan Hall and sibling vocalists Todd and Nicol Smith, this trio has achieved renowned success within the Christian marketplace.  Initially, focused on reinterpreting original hymns into their own harmonious style, Selah, an award winning group sets its sights on continuing a growing sales pattern and winning and influencing music consumers well beyond the Christian marketplace.

KEY TALKING POINTS:
* Dove Award Winning Group
* Career Sales of over 400,000 units
* Extensive touring group wins in person
* Harmonies unmatched with any other Christian group
* Established fan base
* Core Appeal (25-54 Christian Women)
* Well respected at both Christian retail outlets and press
* Achieved success at introducing Selah to mainstream markets
* Sales history of over 400,000 units sold

KEY SELLING POINTS:
RADIO
* Selah 'All My Praise' launches to INSPO radio in March04
* Target AC Radio - new format for Selah to be targeted with a different single in effort to broaden audience.
* Trade advertising campaign in support of debut singles
* Multiple singles from the solo projects will be released to radio to drive awareness to Hiding Place as well as the solo projects.
**Allen Hall 'Down In The River' single add date 2/20/04
**Nicol Smith 'Jacob's Well' single add date 2/27/04
**Todd Smith 'I Turn To You' single add date March2004

PUBLICITY
* Heavy focus on CCM features in the following outlets:  Print, CCM, CCM New Release Guide, Christianity Today, Today's Christian Woman, Christian Reader, Campus Life, Marriage Partnership, Christian Music Planet, Spirit Led Woman...and more!

TV
* 700 Club, Trinity Broadcasting, LeSea Broadcasting, Inspirational Network

MARKETING
* Radio Satellite Tours - Selah to speak on air during morning drive during street week to maximize awareness surrounding new album's launch.
* Radio Contest - Radio contest will focus on targeted airplay markets centering on singles and albums core message.
* Soul2Soul Radio Special - Broadcasts in 470 markets and offers daily :60 spots of interviews, Christian music news and :60 devotionals/including over 30 Christian reporting radio stations across multiple formats - AC/CHR/INSP/ROCK - to air weekend after release.

ADVERTISING:
* RADIO - Radio buys to target top Selah markets
* TV - Direct Response Television campaign to begin week prior to release and continue into June04.  TV Targets include:  Inspirational Network - 20 Million households; The Christian Network - affiliated with PAX Network;  Faith TV-5 million households; Cornerstone TV

* ONLINE
Strategy will focus on branding Selah's street date amongst radio listeners and broadening Selah's audience by targeting introductions to AC radio listeners through other artist's websites, chat rooms, web portals,etc.

* RETAIL
**Selah record to be stickered with a removable coupon/pre-order mention for solo projects
**Merchandising campaign to include 2X1 header cards and 1X1s
**Account advertising sought throghout CBA Marketplace
**Pre-Order system to be put into place for the Selah record to begin March 1, 2004

BONUS CD
With the launch of Selah's 3rd studio album, Curb Records is pleased to offer a separate bonus CD within the Hiding Place package giving core Selah consumers a sneak peak into the solo project debuts for each member of Selah.

Todd, Nicol and Allan have each recorded albums that reflect their individuality as artists.  Together, this individuality displays a unique sound and powerful harmony that only Selah can deliver...individually, their solo projects take you on three very different explorations within their own musical identities.  The solo project debut from each member of Selah will be available on August 10, 2004!

CD includes:
1. 'I Turn To You', Todd Smith
2. 'Anything & Everything', Nicol Smith
3. 'Down In The River', Allan Hall
4. 'You Raise Me Up', Selah
This combo package is a cornerstone to the launch of both the Selah album and the solo projects.  Each will be marketed together ranging from an extensive television campaign to retail advertising intiatives.
** Exclusive offer allows 10 weeks of targeted exposure to core Selah fans offering pre-release awareness and word of mouth advertising.
** The initial shipment will contain a coupon/pre-order mention towards each of the 3 solo albums
** An extensive campaign through Christian press outlets to run from March04 through the end of the 2004
** One Selah track and three solo singles will all be driving sales of the Selah album for the first 60 days.
** An extensive direct response television campaign will kick off in May04 and run through the summer of 2004 advertising the Selah album and limited edition bonus CD.
** Selah's 2004 touring schedule will include a 20 minute feature midway through the performance to feature and promote each of the solo projects debuts.

 


SONGTITLES
SONG TITLE SONG CLIPS SOLO TRAX
1. You Raise Me Up LISTEN ULTIMATE TRACKS, STUDIO SERIES
2. Part The Waters Lord / I Need Thee Every Hour LISTEN  
3. I Bless Your Name LISTEN TRACKS AVAILABL
4. Esango LISTEN  
5. All My Praise LISTEN TRACKS AVAILABL
6. There Is Power In The Blood LISTEN TRACKS AVAILABL
7. You Are My Hiding Place LISTEN TRACKS AVAILABL
8. Through It All LISTEN
9. By And By (We'll Understand It Better By And By) LISTEN  
10. O The Deep, Deep Love Of Jesus LISTEN  
11. All Of Me LISTEN
12. Before The Throne Of God Above LISTEN  


Selah
PRODUCT NAME PRODUCT TYPE UPC CODE
Bless the Broken Road (Visual Tracks) 080688710491
Wonderful, Merciful Savior CASS (Studio Series) 715187313248
Timeless CASS (Studio Series) 715187313446
Press On CASS (Studio Series) 715187313149
Hold On CASS (Studio Series) 715187313347
Press On CASS (Ultimate Tracks) 080689919848
One Thing I Know CASS (Ultimate Tracks) 080689741845
Timeless CASS (Ultimate Tracks) 080689029844
Be Still My Soul CD 715187793828
I Turn To You (AMPB: Selah) CD 080688857820
I Looke To You (AMPB: Selah) CD 080688854423
Hope of the Broken CD 715187925021
Greatest Hymns CD 715187889026
Timeless: The Selah Collection CD 715187901124
Bless The Broken Road: The Duets Album CD 715187894426
Rose of Bethlehem CD 715187872028
You Deliver me CD 715187913820
You Amaze Us CD 715187936126
There Is A Fountain (AMPB: Selah) CD 080688712822
Wonderful, Merciful Savior (AMPB: Selah) CD 080688663520
Press On CD (Studio Series) 715187313125
You Raise Me Up CD (Studio Series) 715187315426
There Is Power In The Blood CD (Tracks Availabl) 715187316423
You Are My Hiding Place CD (Tracks Availabl) 715187316126
Bless The Broken Road (w/ Melodie Crittenden) CD (Tracks Availabl) 715187325524
Be Thou My Vision CD (Tracks Availabl) 715187321724
I Bless Your Name CD (Tracks Availabl) 715187315921
All My Praise CD (Tracks Availabl) 715187316027
RESCUE ME CD (Trax Available) 715187333420
You Raise Me Up CD (Ultimate Tracks) 080689094828
Light of the Stable CD (Ultimate Tracks) 080689027826
Rescue me CD (Ultimate Tracks) 080688756420
There Is A Fountain CD (Ultimate Tracks) 080688712822
Glory CD (Worship Tracks) 080688713027
THE SELAH SONGBOOK, Volume 2 SONGBOOK 080689530289
Selah Songbook SONGBOOK 080689421280
You Deliver Me SONGBOOK 080689536281
Greatest Hymns SONGBOOK 080689495281
Bless the Broken Road: The Duets Album SONGBOOK 080689513282
Hiding Place SONGBOOK 080689480287


STUDIO SERIES: The Original digitally mastered artist track as used by top Christian artists on their own recordings! Lyrics included with every title.



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