STREETDATE: March 05, 2005
CMTA Code: CHCHXX
Get Royal Results With A Royal Release!
Big Idea treats Veggies like royalty in the 25th VeggieTales new release Duke And The Great Pie War! Veggie fans will love this clever re-telling of the Biblical story of Ruth and Naomi. When the armies of Rhubarb go to battle against the Kingdom of Scone, the Great Pie War breaks out and things get really messy!
Sweet Petunia, a charming young rhubarb princess, in forced to flee her homeland to protect her mother-in-law, Nona (Madame Blueberry). When Duke (Larry The Cucumber), learns of the princess' plight he risks his life to help her. In this touching tale, kids will learn the importance of loving your family in a new and memorable way.
Preview the trailer: http://www.worddistribution.com/files/DukeTrailer.mpg
1. Pre-Sale Promotion: Princess And Duke Glow-In-The-Dark Posters
* Increase the excitement for Duke And The Great Pie War by pre-selling the video before the release date of March 5th.
* Customers will receive their choice of a Princess or a Duke 24' x 36' Glow-In-The-Dark Poster just for purchasing the video early!
* Posters will be rolled and packed 30 to a tube - 15 of each design. Posters begin shipping January 20, 2005
* Pre-Sale Merchandising materials include a coming soon poster and mini-standee
2. SPECIAL INCENTIVE: WIN A CRUISE!
CBA retailers who offer a Pre-Sale and host a VeggieTales Spectacular Premiere Event qualify for extra discounts and will be entered to win a cruise for two! Talk to your Word Sales Specialist for details!
NOW AVAILABLE ONLINE - Duke And The Great Pie War Downloadable Bagstuffer & Coloring Pages!
BIG IDEA SPECTACULAR
Treat your CUSTOMERS like royalty with a VeggieTales Specatular Premiere
* VeggieTales Spectaculars Are Release-Day Events held in movie theaters, churches and stores nationwide. Previous VeggieTales Spectaculars have drawn hundreds of thousands of people nationwide to premiere new VeggieTales episodes. Pie War premieres will be held on March 5, 2005!
* VeggieTales Spectaculars Increase the sales of VeggieTales products, introduce more families to VeggieTales, expose more customers to your store and further develop loyalty to CBA retail
* VeggieTales Spectaculars Are Exclusive to the CBA for Pie War, providing your store with the opportunity to be the first to show your customers and those in your community the new VeggieTales release...and drive people back to your store to buy the new video!
* Applebee's Duke And The Great Pie War themed kid's meal national promotion in 1500 restaurants (March - June 2005)
* Tyson Chicken Nuggets and Con Agra Fruit Snacks cross promotions
* Promoted on Chuck E. Cheese's in-store video loop - 500 locations
* Extensive radio, television, and print media campaign generating over 100 million impressions
* VeggieTales Duke And The Great Pie War mini magazine distributed to 1 million + consumers
* Trailered on Sumo Of The Opera and other VeggieTales titles generating over 500,000 impressions
* Strategic church, school and grassroots promotions
* Big Idea database and www.BigIdea.com promote (650,000 visitors/month)
* Pre-sale campaign with free-with-purchase premiums
* VeggieTales Spectacular Premieres of Duke
Running Time: 45 minutes