STREETDATE: June 25, 2005
CMTA Code: CHCHXX
THIS SUMMER, ADVENTURE HAS A COOL NEW NAME!
Hold on to your hats, adventure lovers - It's the most mysterious and intriguing Veggietales ever!
Larry the Cucumber stars as Minnesota Cuke - peaceful children's museum curator by trade - daring explorer in a fedora by heart! When Cuke learns of the legendary hairbrush of Samson, he ponders using its powers to defeat his life-long nemesis, Professor Rattan. Rattan has bullied Cuke since the second grade, leaving him tempted to retaliate. Will Minnesota hold the hairbrush for selfish gain or will he find the power to forgive his enemy? Grab your passports and join Cuke, Martin (Bob the Tmoato), Rattan and the VeggieTales gang on their adventuous journey in the search for Samson's hairbrush - and a better way to deal with bullies!
* Extensive radio, television and print media campaign generating over 100 million impressions
* Tyson Chicken Nuggets and Langer's Juice cross promotions - 3 million impressions
* The hit silly song 'Pizza Angel' featured on Chuck E Cheese video loop - 500 locations
* Braum's Minnesota Cuke themed kid's meal
* Extensive promote through the VeggieTales Live! 28-city summer tour! (210,000+ expected audience)
* CBA retail VeggieTales Spectacular premieres of Minnesota Cuke on June 25th
* CBA exclusive Pre-Sale Campaign with free-with-purchase Minnesota Cuke flashlight
* Featured on the Regal Cinemas weekend matinee program during May in 125 major market theatres
* 2000+ Minnesota Cuke themed, church-based Family Fun Events
* Consumer Offer: Free VeggieTales DVD with purchase of Minnesota Cuke (by mail, plus shipping & handling, against select titles)
* Pre-promoted in the VeggieTales $8.97 DVD / $4.97 CD spring sale program (display and products)
* Trailered on Duke and the Great Pie War and An Easter Carol generating over 750,000 impressions
* Brand new Minnesota Cuke online interactive game sent to 150,000 member Big Idea fan base
* 1 million Minnesota Cuke mini-magazines strategically distributed to consumers to promote awareness of new show - includes $2.00 savings coupon!
* 3,800-member Big Idea Ambassador team generating grass root awareness throughout the United States
APRIL: Spectacular Event Guide Ships / Begin Planning Spectacular / Pre-Sale Merch Arrives
MAY: Spectacular Event Kit Arrives / Begin Promote of Spectacular / Begin Pre-Sale Offer
JUNE: Display & Flat Pack Arrive / June 25th Street Date and Spectacular
* Street Date Materials: Minnesota Cuke Floor Display / Cuke Flat Pack (10 double-sided flats)
* Pre-Promote Materials: Coming Soon Poster / Pre-Sale Mini Standee / Window Cling / Pre-Sale Minnesota Cuke Flashlight Premium / Spectacular Event Guide and Kit
* Increase the awareness of Minnesota Cuke and the Search for Samson's Hairbrush by pre-selling the video before the release date of June 25th!
* Customers will receive a free Minnesota Cuke flashlight when they pre-buy the video!
* Flashlights packaged 30 to a box and begin shipping April 15th
* Pre-sale merchandise materials include a coming soon poster, window cling and mini-standee
* More than 300 premieres for Duke and the Great PieWar drove hundreds of thousands of consumers into theatres and churches and significantly increased street week sales!
* The Spectaculars introduce new families to VeggieTales and connect customers to your store!
* Join the Spectacular fun by hosting a Search for Samson's Hairbrush premiere event on June 25th!
* TheVeggieTales Spectacular materials are effective, including a promotional guide, event kit, posters, postcards, tickets and mini-magazines!
VEGGIETALES SPECTACULAR EVENT KIT MATERIALS: Event Guide (free) / Event Kit (free) / 10-Pack (11 x 17) Posters / Postcards - -200 / Tickets - 200 / Mini Magazines - 50
For a complete list of components see the Word order form
SPECIAL INCENTIVE: CBA retailes who offer a pre-sale and host a VeggieTales Spectacular Premiere Event qualify for extra discounts. To quaility for the discount, reatilers must 1) register their premiere with Big Idea and 2) submit their post-event survey by the required due dates.
CLICK HERE to Preview Minnesota Cuke Movie TRAILER:
CLICK HERE to Download Minnesota Cuke Bagstuffer & Coloring Pages:
CLICK HERE to check out the NEW Minnesota Cuke 5' Standee: