Bless The Broken Road: The Duets Album
Selah
Curb Records

PRODUCTINFO:

STREETDATE: August 08, 2006

CMTA Code: CPACXX

Style: Adult Contemporary

CDUPC: 715187894426

CDPRICE: $18.98


RELATEDPRODUCTS:
ITEM UPC PRICE
Bless the Broken Road: The Duets Album 080689513282 $17.95


The new album, from the Dove Award Winning Group Selah, features the hit single, “Bless The Broken Road” along with 11 other amazing duets with some of today’s top contemporary Christian artists!

KEY TALKING POINTS
-Dove Award Winning Group
-Career Sales to over 1.4 Million Units
-Extensive Touring throughout 2006
-Core Appeal - 25-54 Female
-Album features the hit song, 'Bless The Broken Road'
-Album features duets with today's top contemporary Christian artists

RADIO
1st single - 'Bless The Broken Road'
-Various Trade Advertising targeting Christian AC & Inspo formats
-R&R - 24* -16* as of 3/28
-BDS - Top 15

TOP SPINNING MARKETS
Dallas - 34x
Houston - 23x
Los Angeles - 27x
Atlanta - 29x
Miami - 25x
Portland - 24x
Cleveland - 32x
Sacramento - 26x
Orlando - 22x
Jacksonville - 46x
Rochester - 17x
Louisville - 33x
Birmingham - 14x
Tulsa - 22x
Grand Rapids - 55x
Colorado Springs - 25x
Springfield - 36x

PUBLICITY
-Key reviews & features in top Christian publications such as: CCM, Christianity Today, Today's Christian Woman, Christian Reader, Christian Music Planet, Spirit Led Woman and more
-Television performances scheduled for Gospel Music Channel, 700 Club, Inspirational Network, Trinity Broadcasting and more

MARKETING HIGHLIGHTS
-Featured on Word Distribution's Front & Center Display, WARP! Hits and various national account and marketing group catalogs

Radio Time Buy Surrounding Release
-Today's Christian Network
-The Word In Praise Network
-CCM Radio Magazine

Mega Day Promotion to air week prior to release
-Promos run every hour including product giveaways, interviews and music previews

Radio Satellite Tours
-Selah to speak on air during morning drive during street week to maximize awareness surrounding new album's launch

RADIO CONTEST
-Win It Before You Can Buy It promotions will focus on targeted airplay markets

SOUL2SOUL RADIO SPECIAL
-Broadcasts in 470 markets and offers daily :60 spots of interviews, Christian music news and :60 devotionals /
Includes over 30 Christian reporting radio stations across multiple formats - AC/CHR/INSP/ROCK

ONLINE STRATEGY:
-Various banner ad campaigns to target itickets, commagazine.com and more.  E-team tools to be distributed to core audience and fans including e-cards, buddy icons, streaming audio, etc.

MERCHANDISING:
-Two sided 2x1 header card with 1x1 flats (UPC #: 7-15187894420)

Beginning in late Spring, album and street date to be branded at key Christian and mainstream websites, portals, chat rooms, forums, etc.
-selahonline.com, curb.com, myspace, newreleasetuesday.com and more


SONGTITLES
SONG TITLE SONG CLIPS SOLO TRAX
1. Bless The Broken Road (w/ Melodie Crittenden) LISTEN TRACKS AVAILABL
2. Glory (w/ Nichole Nordeman) LISTEN  
3. I Will Sing Of My Redeemer (w/ BarlowGirl) LISTEN  
4. Ain't No Grave (w/ Jason Crabb) LISTEN  
5. Mary Sweet Mary (w/ Plumb) LISTEN  
6. Follow Jesus (Landa Yesu) (w/ Nicole C. Mullen) LISTEN  
7. Be Thou Near To Me (w/ Amy Perry) LISTEN  
8. Softly and Tenderly (w/ Cynthia Clawson) LISTEN  
9. All My Tears (w/ Kim Hill) LISTEN  
10. Faithful One (w/ Christy Nockles) LISTEN  
11. Gentle Healer (w/ Amy Perry) LISTEN  
12. Sweet Jesus (w/ Jill Phillips) LISTEN  


Selah
PRODUCT NAME PRODUCT TYPE UPC CODE
All My Praise CD (Tracks Availabl) 715187316027
Be Still My Soul CD 715187793828
Be Thou My Vision CD (Tracks Availabl) 715187321724
Bless The Broken Road (w/ Melodie Crittenden) CD (Tracks Availabl) 715187325524
Bless the Broken Road (Visual Tracks) 080688710491
Bless the Broken Road: The Duets Album SONGBOOK 080689513282
Glory CD (Worship Tracks) 080688713027
Greatest Hymns SONGBOOK 080689495281
Greatest Hymns CD 715187889026
Hiding Place CD 715187883420
Hiding Place SONGBOOK 080689480287
Hold On CASS (Studio Series) 715187313347
Hope of the Broken CD 715187925021
I Bless Your Name CD (Tracks Availabl) 715187315921
I Looke To You (AMPB: Selah) CD 080688854423
I Turn To You (AMPB: Selah) CD 080688857820
Light of the Stable CD (Ultimate Tracks) 080689027826
One Thing I Know CASS (Ultimate Tracks) 080689741845
Press On CD (Studio Series) 715187313125
Press On CASS (Studio Series) 715187313149
Press On CASS (Ultimate Tracks) 080689919848
RESCUE ME CD (Trax Available) 715187333420
Rescue me CD (Ultimate Tracks) 080688756420
Rose of Bethlehem CD 715187872028
Selah Songbook SONGBOOK 080689421280
THE SELAH SONGBOOK, Volume 2 SONGBOOK 080689530289
There Is A Fountain CD (Ultimate Tracks) 080688712822
There Is A Fountain (AMPB: Selah) CD 080688712822
There Is Power In The Blood CD (Tracks Availabl) 715187316423
Timeless CASS (Studio Series) 715187313446
Timeless CASS (Ultimate Tracks) 080689029844
Timeless: The Selah Collection CD 715187901124
Wonderful, Merciful Savior CASS (Studio Series) 715187313248
Wonderful, Merciful Savior (AMPB: Selah) CD 080688663520
You Amaze Us CD 715187936126
You Are My Hiding Place CD (Tracks Availabl) 715187316126
You Deliver Me SONGBOOK 080689536281
You Deliver me CD 715187913820
You Raise Me Up CD (Studio Series) 715187315426
You Raise Me Up CD (Ultimate Tracks) 080689094828


STUDIO SERIES: The Original digitally mastered artist track as used by top Christian artists on their own recordings! Lyrics included with every title.



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