STREETDATE: November 04, 2006
TUBA OR NOT TUBA!
Can a few good veggies stand against an army of thousands?
Can a nation be defended by horns and flashlights?
In the tradition of King George and the Ducky, Dave and the Giant Pickle and Josh and the Big Wall comes an all-new VeggieTales adventure bsed on a legendary story!
Meet a reluctant, tuba-playing warrior and discover a tale of courage, trust and excessively hairy pickles!
A MARKETING SYMPHONY:
* 4,100-member street team generating grassroot awareness
* Featured at the VeggieTales Christmas Live Show Tour
* All new 'Camp Gideon' premiere events
* Attention grabbing in-store merchandise materials
* CBA EXCLUSIVE Pre-Buy Offer: FREE FOOTBALL with purchase!
* STREET DATE OFFER: Free VeggieTales Christmas Ornament with purchase!
* 100 million-impression radio, print and online ad campaign
* Strategic partnerships with Crayola, Bennigan's, Chick-fil-A, Chuck E. Cheese, Tyson and Eurofresh Farms generating extensive consumer awareness
* Targeted Christian school and church-based programs capitalizing on Bible-based story
* Extensive promote to core fans through email, web, sneak previews, and product inserts.
FREE FOOTBALL with Pre-Purchase!
* Marching bands and football make the perfect combination! Your customers can get both they pre-buy Gideon Tuba Warrior!
* Take advantage of this CBA Exclusive promotional opportunity to increase the awareness of Gideon by pre-selling the DVD before the November 4, 2006 release date
* Customers receive a FREE Gideon Football with pre-purchase of the DVD
* Footballs ship 30 to a box, cost $45.00 per box (offset with 3 DVDS; ship date: September 8, 2006)
WELCOME TO CAMP GIDEON!
Looking for a fun event kids will enjoy? Then host a VeggieTales Camp Gideon Party and turn your store into the place to be this Fall! Big Idea is providing all the fun-filled activities and promotional tools you'll need to create an experience your customers will love!
Camp Gideon Kit - $10.00 (upc#820413107819) includes:
* Camp guide with ideas for activities, decorations, and refreshments
* Camp Gideon Certificates for the kids
* Posters, bagstuffers, invitation letters, balloons, radio ads, and other promotional materials
* Event Disk with VeggieTales silly song videos, trivia, and full-length Gideon Tuba Warrior
Additional Promotional Materials Available include:
* Event guide - available only online at www.BigIdea.com/cba
* 10 posters / $5.00 (upc#820413107918)
* 200 postcards / $10.00 (upc#820413107864)
* 200 tickets / $10.00 (upc#820413107925)
* Flat Pack - FREE (upc#820413107871)...8 double-sided flats (ship 10/20/06)
Get your FREE Camp Gideon Prize Pack!
* Register your event online at www.BigIdea.com/cba by September 1, 2006 and receive the Camp Gideon Prize Pack valued at more than $250
* Offer exciting giveaways at your event
* Prize pack includes 10 VeggieTales DVDs & 10 VeggieTales CDs!
HOLD EVENT ANYTIME BETWEEN 10/21 - 11/4!