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PRODUCTINFO:
• STREETDATE: February 12, 2008
• CDUPC: 715187902527
• CDPRICE: $17.99
RELATEDPRODUCTS:
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SELLING
POINTS:
* Reigning 2x Female Vocalist of The Year
* Includes the hit, "In Better Hands" – one of Natalie’s fastest rising
singles to date
* Over 400k units sold on previous album, Awaken
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Multiple tours will put Natalie in front of over 500,000 people in 2008- Revolve
Tour, Women of Faith- Spring headlining tour in development
MARKETING
HIGHLIGHTS:
* Retail marketing includes national
account support through Word Distribution programs, key account catalogs,
in-store audio/video play and more
* First Single: "In Better Hands" After
just 10 weeks:- Top 5 at AC.- #1 at Inspo.Top Spinning Markets: Seattle, Grand
Rapids, Charlotte, Houston, Los Angeles, Sacramento, Kansas City, Nashville and
more
* Soul2Soul Radio special - week of 2/16/08- Broadcasts onto over 480 US
stations with :60 spots of interviews, Natalie music news and devotionals across
multiple formats
* Music Video - "In Better Hands"- To be serviced to
national and regional cable video outlets, online streaming, retail loops, youth
pastors and more
* Major advertising push in 1st quarter of 2008- Extensive
online campaign includes myspace, AOL, Yahoo and more- Print ads include CCM,
Today’s Christian Woman- Radio Time buy on nationally syndicated radio networks
surrounding launch- Online banner campaign and e-blasts to hit Christian
websites and databases
* Audio & Video tools serviced along with Bible
studies to over 8k youth leaders through Interlinc
* Merchandising tools
include a two sided 2x1 header card with 1x1 flats – (UPC:
7-1518-79025-0-0)
SONGTITLES
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